Archives-February 2015

In today's competitive world, organizations are expected to surpass the competitors and benefit from the resources and benefits. Therefore, organizations need to improve the current performance is felt more than ever that this requires to identify organizational optimal strategies, and consider all strategies simultaneously. In this study, to enhance competitive advantage and according to customer requirements, alignment between business, production and marketing strategies, House of Quality (QFD) approach has been used and zero-one linear programming model has been studied. First, the alignment between production and marketing strategies with business strategy, independent weights of these strategies is calculated. Then with using QFD approach the aligned weights of optimal strategies in each production and marketing field will be obtained and finally the aligned marketing strategies selection with the purpose of allocating budget and specialist human resource to marketing functions will be done that lead to increasing competitive advantage and benefit.

Phishing is one kind of Cyber crime in which phisher is doing online theft of secret information like username, password, credit card numbers etc. from the user. This type of crime growing everyday and also creates lot of social and financial issues. Such type of crime causes the direct or indirect damage to the victim. There are number of anti-phishing solution available today, yet the cases of phishing attacks cannot be removed because of several reasons. Here in this paper the model generated namely Phishing Prevention Model which explain what the causes of phishing are, how the phishing attack has been taken place and how we can prevent it using Cyber law.

Main purpose of this study was to compare the prevailing decision making practices in the universities of Pakistan. The decision making practice was compared on the following aspects: a. Decision Dictated by the chair, b. Decisions made by a majority vote c. Decisions taken on political grounds in public and private sector universities. It was found that both public and private sector have same procedure of decisions making and are made by a majority vote. Differences were found between public and private sector universities that decisions are dictated by the chair and are taken according to internal and external pressure. This practice was observed mostly in public sector universities of Pakistan.

Caryl Churchill’s remarkable dramatic achievements have marked her as a post-modernist who has procured a revolution in contemporary theatre by creating a particular language to communicate the plight of women in Western societies. Semiologically, critics believe, she has created a unique sign system through which she represents crucial social and political issues at the same time that, along with her revolutionary techniques and views, she benefits from her predecessors in drama. One of her famous Feministic achievements is her play Vinegar Tom in which Churchill vehemently criticizes unjust treatment of women throughout the patriarchal history of man. In this play, she displays her outstanding novel techniques of writer- director-actor cooperation, use of songs and special use of time, the methods which are going to be elaborated in this study.

With regard to the great attention paid to the narrative point of view in the second half of the 20th century, one of the most conspicuous features of childhood and youthful vision is to concretize the incidents and the events of the stories. It is evident that the innocent view of children, who are far from the personal prejudice which the adults cannot avoid, is very different from the adults’ viewpoint. This same discrepancy endows the writer with the possibility to characterize his/her personages more concretely. Moreover, the disparity between the world pictured by young characters and that of the adults may reveal many social and psychological anomalies more tangibly: those facts which do not fit into the carefree and unaffected world of children like human pains such as social injustice and inequality; evils like envy and maliciousness. But instead, children in their look at their surrounding are endowed with a camera-like precision and meticulousness, which adults have lost: the credit that families deny to their children, unaware of the fact that they are under the scrutiny of their children and often imitated by them. Thus, the writer sometimes equips himself/herself with this meek and innocent view, but lets the reader judge what happens around him/her with the same maturity and sophistication of an adult on-looker. Therefore, in this study the writers have presented ten Persian contemporary writers’ deliberate utilization of children’s and young adults’ viewpoint in their stories and the advantage of this technique in objective delineation of the major issue of children and families in their stories.

The General Concept: Higher Expected Returns Require Taking Higher Risk Most investors are comfortable with the notion that taking higher levels of risk is necessary to expect to earn higher returns. In this note, we explain Capital Asset Pricing Model (CAPM) that has been developed to make this relationship precise. By applying CAPM to Pharmaceutical sector at Karachi Stock Exchange we examined that Beta ( ), the measure of systematic risk in CAPM, has significant impact on returns of the securities.

We have to make comparison among differential transformation method (DTM) and Variation of Parameter method (VOPM). We provide two examples in order to compare our results and find exact solutions also. The numerical examples show that the DTM is a good method compared to the VOPM since it is effective, uses less time in computation, easy to implement and achieve high accuracy. In addition, DTM has many advantages compared to VOPM since the calculation of Adomian polynomial is tedious. From the numerical results, DTM is suitable to apply for nonlinear problems.

By appearing information age and the promotion of interpersonal relationships and the manifest of strategic organizational, the emotional intelligence hypothesis have had a remarkable growth and became one of the popular organizational major. Emotional intelligence is a comprehensive expression including extensive collection of skills and personal specifications which is above certain scope of previous knowledge like technical or professional skills. The influence of emotional intelligence on conflict management strategies of Sepah bank managers has been assessed in current paper. The results of applying Spearman test show there are positive and meaningful correlations between emotional intelligence with conflict management strategies and its dimensions apart from avoidance strategy in which the relation was negative. Also the results of applying Friedman test illustrate that among dimensions of conflict management strategies, “avoidance strategy”, “solution-based strategy” and “control strategy” were chosen as the most important ones. By using Chi Square test the relationship between managers’ demographic characteristics and conflict management strategies was surveyed in which there was positive and meaningful correlation between their age, gender and educational level with conflict management strategies. Finally Binomial test shows that all variables apart from solution-based strategy were placed in favorable levels.

Education plays an illuminative role in the development of a country. It is widely acknowledged that quality education is the single most important instrument in enhancing human capabilities and achieving the desired goals. The major purpose of the study was to check out the quality of Primary education in Khyber Pakhtunkhwa. The main objectives of the study were: To analyze the teaching methodologies used at Primary level. To check the appropriateness of curriculum at Primary level. To examine the physical facilities available at primary level. To analyze the evaluation and assessment system used at Primary level. To suggest some recommendation for the improvement of quality of education at Primary level. All the head teachers and teachers of the Primary schools of Southern Districts of Khyber Pakhtunkhwa were the population of the study. The sample of the study was consisted of 100 head teachers (fifty male and fifty female) and 300 teachers (one hundred & fifty male and one hundred & fifty female). The study was survey type in nature. The researcher personally developed the questionnaire to collect the data. Collected data was tabulated, analyzed, and interpreted in the light of the objectives of the study. Statistical tools were used to analyze the data. In the light of conclusions it is recommended that curriculum at Primary level must be comprehensive. Examination and assessment system must be impartial and transparent. Computer facility also directly affects the quality, so it is recommended that this facility must be provided to all schools at primary level. Infrastructure also affects quality of education; it is recommended that proper physical facilities should be provided to the institutions on priority basis for quality education.

The goal of this paper is to design and implementation of wearable device which can be use as a guide to blind people by allowing them to imaging and response to spatial information by using IR transceiver then give an alarm as a vibration to skin by using a mobile vibrator. This vibration is give alarm to blind person to avoid obstacle, its look like sensory appendages of insects. This device can be used instead of dogs or cane to help blind people also it can be used by workers whose work in dangerous construction locations.