Archives-J 

Advertising moves the wheels of marketing. A country like ours is developing in all fields, and this is because of advertising of new and developed ideas. Evaluation the advertising effectiveness is needed to determine whether the proposed advertisement should be used and if so how it might be improved and whether the going campaign should be modified, continued or stopped. Hence the study has been taken up at micro level to bring out the consumer’s satisfaction towards the Cadbury products advertisements and the factors which determine the same based on the opinion as expressed by the respondents of Coimbatore Town. The present era is known for mass production and mass distribution. Similar products are available in the market. This involves stiff competition amongst the produces. Many finny therefore adopt vigorous means of sales promotion to maintain their existence in the market, as there are many substitutes in the market. This certainly pores a struggle & the produces & their survival and modern business world. The study brings out sufficient information about the effectiveness of advertisement on the Cadbury products. In the cause of ascertaining the effectiveness of advertisement on Cadbury products advertisement beliefs and opinions of consumers were collected which would help to promote the sales of Cadbury products.

The importance of controlling water pollution has increasing in recent years. Dyes are visible in nature, despite it constitutes only a small portion of water pollution to the environment. Color delivery onto the textile fibres in the form of dyes is not an efficient process. As a result, most of the textile industry wastewater is coloured. The treatment to remove this color was not considered until the usage of synthetic dyes. Due to the effects caused by the synthetic dyes to the environment. Government is forcing textile industries to treat their waste effluent to an increasingly high standard before releasing it to the environment due to the recalcitrant nature of modern synthetic dyes. Several strategies have been investigated cost-effective process to remove the colour from wastewater produced by the textile industry. This article reviews the current available technologies and suggests an effective, cheaper alternative for dye removal and decolourisation applicable on large scale.

The current research is about “Assessment of Organizational Learning Status based on INVEST Pattern (Case Study; Branches Management in Bank Keshavarzi of Mazandaran Province)”. The main question of the research is that; how is the organizational learning status of branches management in bank Keshavarzi of Mazandaran province? And based on INVEST pattern constituents the research questions are formed. The study of statistical universe is consists of seventy seven (77) individuals from entire management, experts and personnel of branches management in bank Keshavarsi of Mazandaran province. Using table of Kerjesy & Morgan, 63 samples of this research is obtained. The approach of study is of type descriptive -measurement in which the questionnaire’s tool is used for collecting information which contains judgmental admissibility and since the coefficient of Alpha – Cronbakh obtained as 0.955 also showed that it had the required reliability and has distributed based on simple random sampling among individuals sample. After data collection, the two terms distribution test was used for answering the questions and results indicate that the status of six(6) constituents of learners with motivation, culture of educator, outlook for learning, increased learning, management support and changeable structure of branches management in bank Keshavarzi of Mazandaran province are all at medium to upper level. To respond to the main question of research also resulted that organizational learning status is at medium to upper level. Based on freedman test the priority of constitutes; outlook for future, supportive management, culture of educator and personnel with motivation, supportive & learning structure have been increased respectively.

Recognizing faces is something that people usually do effortlessly and without much conscious thought, yet it has remained a difficult problem in the area of computer vision, where some 20 years of research is just beginning to yield useful technological solutions. As a biometric technology, automated face recognition has a number of desirable properties that are driving research into practical techniques. The problem of face recognition can be stated as ‘identifying an individual from images of the face’ and encompasses a number of variations other than the most familiar Application of mug shot identification. One notable aspect of face recognition is the broad interdisciplinary nature of the interest in it: within computer recognition and pattern recognition; biometrics and security; multimedia processing; psychology and neuroscience. It is a field of research notable for the necessity and the richness of interaction between computer scientists and psychologists. The automatic recognition of human faces spans a variety of different technologies. At a highest level, the technologies are best distinguished by the input medium that is used, whether visible light, infra-red or 3-dimensional data from stereo or other range-finding technologies. Thus far, the field has concentrated on still, visible-light, photographic images, often black and white, though much interest is now beginning to be shown in the recognition of faces in colour video. Each input medium that is used for face recognition brings robustness to certain conditions, e.g. infra-red face imaging is practically invariant to lighting conditions while 3-dimensional data in theory is invariant to head pose. Imaging in the visible light spectrum, however, will remain the preeminent domain for research and application of face recognition because of the vast quantity of legacy data and the ubiquity and cheapness of photographic capture equipment.

In the present study, the objective was to study the synthesis and analyse the zinc oxide nanoparticles from Anisochilus carnosus leaf extract. The study revealed that the plant extract possessed significant phytochemicals. The nanoparticles were synthesized using the leaf extract and analysed using UV, FTIR, SEM and XRD. Different functional groups were found to be present indicating the presence of diverse compounds in the extract. The zinc oxide nanoparticles also possessed potent antibacterial activity against many pathogenic organisms.

This study characterized the alpha-amylase from maize based on the amylolytic activity initiated during the germination of the maize (Zea mays) grain. Alpha amylase was partially characterized from maize and the protein concentration was determined (found to be 4.48mg/ml) using the Biuret method. The enzyme assay; effect of metal, effect of pH, effect of substrate and temperature was determined. The optimum temperature of the enzyme activity was 50oC and the enzyme activity was stable at this temperature till when a sharp decrease was observed at temperature of 55oC. The crude ? – amylase was optimally active at pH 7.0. The apparent km value and Vmax of the enzyme from the Line weaver-Bulk plot during hydrolysis of soluble starch were 0.535mM and 0.451µmol/min/ml respectively. The activities of the ? amylase were stimulated by MgCl2 and CaCl2 but inhibited by HgCl2. Therefore, this invention could proffer an alternative to the complex nature of malt extract, with alpha amylase considered difficult to characterize. The procedure offers characterization in a simple and efficient manner and product obtained is at least 95% pure with little impurities. This study shows that the alpha amylase activity of the maize grain was discovered to be high and this could be an alternative source of the enzyme in beer and wine production, as well as industrial source of the enzyme. Thus, it can be used in various industries to degrade starch and accurate result can be generated.

The need for intensive germplasm collection to broaden the genetic base of oil palm (Elaeis guineensis Jacq.) breeding to safeguard the vulnerability and the rate at which wild oil palm are becoming extinct as these wild oil palms are very imperative. The paper highlights oil palm accessions that were collected from the Central Region of Ghana. Thirty seven (37) accessions were collected from seven (7) locations in the Central Region. Data on stem height, bunch weight, bunch length, bunch breadth, bunch depth, stalk weight, weight of ten fruits, weight of ten nuts, mesocarp to fruit ratio, fruit length, fruit diameter, nut diameter, kernel diameter, shell thickness and other qualitative traits were examined. The mean, co-efficient of variation and range of the individual traits, were statistically analysed using standard procedures. Differences in the qualitative traits were recorded with most of the oil palm accessions having nigrescens fruits. The Tenera (T) type recorded the highest mesocarp to fruit ratio of 63.8%. These prospected germplasm accessions are being germinated and raised for future planting in the germplasm fields of the Council for Scientific and Industrial Research (C.S.I.R) - Oil Palm Research Institute (OPRI) to be introduced for breeding programmes.

The infant feeding decision is complex and involves the influence of psychological, social, and economic factors, and health care system. This study was examining a hypothesized model of relationship between social support, knowledge, attitude, self-efficacy in influencing breastfeeding practice. Methodology: This was a cross-sectional study which measuring all variables using questionnaires. All of the scales were translated into Indonesian language and the internal consistency reliability scores (Cronbach’s alpha) were found to be above 0.7 for all scales. A total of 173 nonworking mothers with babies between 0-6 months who joined the mother support group (MSG) program participated in this study. Hierarchical multiple regression test was used to assess the influence of social support, knowledge, attitude, and self-efficacy on breastfeeding. In order to test the hypothesized model of relationship between social support, knowledge, attitude, self-efficacy, and breastfeeding practice, structural equation modeling (SEM) was used for. Results: The results showed that only knowledge has significant influence on breastfeeding practice among the non working mothers (beta= .21, p= .01). Conclusions and implications: For nonworking mothers who joined MSG program, there was only knowledge that has significant influence on breastfeeding practice. MSG may be a suitable method to promote breastfeeding among Indonesian mothers.

Intrusion Detection System (IDS) has been used as a vital instrument in defending the network from this malicious activity. With the ability to analyze network traffic and recognize incoming and on- going network attack, majority of network administrator has turn to IDS to help them in detecting anomalies in network traffic. The gathering of information and analysis on the anomalies activity can be classified into fast and slow attack. Since fast attack activity make a connection in few second and uses a large amount of packet, detecting this early connection provide the administrator one step ahead in deflecting further damages towards the network infrastructure. This paper describes IDS that detects fast attack intrusion using time based detection method. The time based detection method calculates the statistic of the frequency event which occurs between one second time intervals for each connection made to a host thus providing the crucial information in detecting fast attack.

Overview of root system may clarify some aspects of breeding crops under saline stress condition. In an experiment studied 8 genotypes of wheat (spring cultivars) consist of Quds, Shiraz, Sorkh-Tokhm, Sistani, Mahooti, Falat, Bam and Arg at 3 levels of salinity stress with six replications. The present work, conducted in green-house of Zanjan University in the process of constant condition (T=27±2 °C, L:D= 16:8, RH=60±5 %) in 2011. Variation of few root attributes such as, Shoot Dry Weight (SDW), Root Dry Weight (RDW), the Ratio of Root Dry Weight /Shoot Dry Weight (R/S), Root Area (RA), Root Volume (RV), Root Area Per Volume (RAPV), Root Density (RD), the Average of Root Diameter (ARD), Root Area Index (RAI), Special Root Area (SRA), Root Area Density (RAD), Root Volume Ratio (RVR), and Specific Root Mass (SRM) evaluated before pollination step. The results showed that Sistani and Sorkh-tokhm Genotype Showed Highest resistance in compare to other cultivars. Therefore, selection and breeding traits on wheat would be possible to find the more consequential types for further crop products.