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The purpose of this paper is to investigate the impact of the storytelling technique on advertising effectiveness in the South African media landscape. The researcher adopted a qualitative research approach to establish whether the storytelling technique helps make advertising more effective in the South African media landscape. The methodology used in this research study was a case study approach which incorporated perspectives from the various marketing, advertising and media industries of South Africa, in the Gauteng region. A total of 12 in depth interviews were conducted. Respondents were recruited using the purposive sampling strategy. Two of the 12 respondents participated in the pilot study while the remaining ten participated in the actual research study. The research study found that storytelling advertising is indeed more effective than other forms of advertising due to it being more emotionally engaging therefore resulting in it being more enjoyable and memorable than functional advertising. The research study revealed that stories that are based on a universal human truth and are told in a simple and honest manner tend to resonate better with consumers. The study further revealed that advertising that is built around talking stories, which stir people’s emotions and pull their heartstrings, is more effective. It was also found that stories which are supported by a consistent use of distinctive brand assets such as characters, music and jingles, tend to be more memorable and therefore more effective. The results of the study led to the development of criteria marketers should employ when designing story telling advertisements.

The study to analyze extension services in forest conservation was carried out in Ogun State, Nigeria. The objectives were to identify extension services in forest conservation, examine perception of forest officers on effectiveness of extension services in forest conservation and identify constraints hindered extension services in forest conservation. Multistage sampling technique was undertaken following the state ministry of agriculture delineation of forest reserves across the state. A total of 68 forest officers were selected for the study. Data were analyzed using descriptive statistics. Result shows that 83.8% of the forest officers were at their active age that fall between 31-45 years with high literacy level, 48.5% had between 11-15 years in service, 26.4% had between 5-10 years in service. Extension services rendered in forest conservation include education programme that emphasized forests officers knowledge related to forest conservation discipline with mean value of (2.73), create awareness through publication in relation to forest conservation with mean value of (2.60). Majority of the forest officer agree that extension services in forest conservation were effective, and major constraints to extension services in forest conservation were mentioned by forest officers. Therefore, the conservation of forests depends on how effective extension services are, for the forestry extension services to be effective the challenges facing the service must be seriously considered and funding of forestry extension programme should be such that has political will by given better materials and service as supportive provided for extension agents.

This paper analyzes the impacts of globalization-driven reforms on higher education focused on them with reference to policy context, process and content because education and globalization are essentially interrelated to each other. Globalization is a multidimensional concept that involves economic integration; the transfer of policies across border; transmission of knowledge; cultural stability; relation and discourse of power; it is a global process, a revolution, and an establishment of global market free from socio-political control. Globalization is a phenomenon that encompasses all of these, however; it is significant that this term bring with it several hidden agendas too. We have used Critical Theory Approach (CTA) which is based on the Critical Theory. This social theory oriented toward critiquing and changing society as whole, on the contrary to traditional theory which is oriented only to understanding or explaining it. Critical theory aims to dig beneath the surface of social life and uncover the assumptions that help to discover and true facts about the real function of a system. A critical policy analysis is directed toward discovering links between policy context, process and content. This study is based on the hypothesis that Neoliberalism, globalization and higher Education are closely interlinked. The findings are based on the review of literature that reveals that the paradigm of the globalization is Neoliberalism. Therefore, the globalization-driven reforms (competitiveness-driven reforms, finance-driven reforms, and equity-driven reforms) all aim at achieving the goals of Neoliberalism. The governments need to keep their ideological, political and economic situation in view while formulating the educational policies because each government functions in different scenario.

In the present work, the vibrational spectra of 1,2,4-trichloro-5-nitrobenzene (TCNB) was studied to identify the various normal modes with greater wave number accuracy. Density functional theory (DFT) calculations have been performed to support the wave number assignments. Further, density functional theory (DFT) combined with quantum chemical calculations was implemented to determine the first-order hyperpolarizability. The calculated HOMO and LUMO energies shows that charge transfer occur within the molecule. Electronic excitation energies, oscillator strength and nature of the respective excited states were calculated by the closed-shell singlet calculation method.

This paper provides a comprehensive overview of different teaching pedagogies used by teachers in context of higher education as effective teaching is reflected by effective learning among students. A total of 100 students (20 students in each group, thereby making five groups) in the age range of (18-20 years) studying Humanities stream from colleges of Chandigarh were chosen as sample for the present study. Students were taught the same topic but with different teaching pedagogies. Their opinion and reasoning regarding teaching methods, its effectiveness and understanding were noted down and teacher’s evaluation in terms of achievement test from five groups of students was prepared. Keeping in mind, both important parameters i.e. student’s perception regarding the most effective teaching method and correspondingly an evaluation from the teacher was taken into consideration.The results revealed multimedia method as the most effective where as case study as the least effective method of teaching.

The effect of ampicillin and amoxicillin on the corrosion of copper in 0.1 M HCl was evaluated using potentiodynamic polarization, electrochemical impedance spectroscopy (EIS) and electrochemical frequency modulation (EFM) techniques. The results of polarization studies indicate that the investigated drugs are mixed type inhibitors. It was observed that inhibition efficiency increased with increasing drug concentrations and decreased with raising temperature. Thermodynamic activation and adsorption parameters were calculated and discussed. Adsorption of these drugs on the copper surface was found to follow Langmuir adsorption isotherm. The experimental results are supported by the theoretical data.

Mobile video-audio transmission systems have delivered patient video with relevant snoring sound to quantify the severity of the sleep apnea patient over wireless networks, but few have optimized video-audio transmission in combination with transmission protocol over error-prone environments using wireless links. In this paper, the performance of the MPEG (Motion Picture Expert Group)-4 error resilient tools with UDP(User Datagram Protocol) protocol were evaluated over a wireless network to suggest the optimum combination of MPEG-4 error resilient tools and UDP packet size suitable for real-time transmission of video-audio transmission over error-prone mobile networks. Through experimentation, it was found that the packet size should correspond to IP(Internet Protocol) datagram size minus UDP and IP header for optimal video-audio quality. Also, for error resilient tool selection, the combination of resynchronization marker and data partitioning showed the best performance.

The objective of the study was assessment and mapping of the community villages in order to rank degree of vulnerabilities to climate change. On sensitivity to vulnerability, the majority of the respondents indicated that it was high (59.6%), medium (16.3%) and low (20.8%).of which on response to exposure to vulnerability, the respondents who indicated high (61.7%), medium (24.2% and low (11.3%).On vulnerabilities in response to adaptive capacity to vulnerability, was high (3.3%), medium (12.5%) and low (81.3%).This study demonstrated that participatory approach of addressing vulnerability to climate change which involved all stakeholders is effective in this dry forested pastoral ecosystem.

Association rule mining is one of the well established fields in data mining. This paper has surveyed the research papers in this field from 1993 to 2013. This paper describes the fundamental algorithms and its advantages and disadvantages. This also provides brief overview of current trends of association and frequent pattern mining and medical applications.

The present study deals with the fractional analysis of lipid components and their biotransformation process especially of -?3 fatty acids from primary food sources(detritus, mangrove leaves and planktons) of Cerebratulus sp. - an intertidal benthic nemertine species found in the intertidal mudflats of Subarnarekha estuary. The primary food sources of this intertidal benthic funa understudy has been shown to contain appreciable amount of -?3 fatty acids, particularly ?- linolenic acid (ALA, 18:3?3) which has been appeared to have been consumed and biotransformed in the process of food chain and food web interactions in the studied mangrove- estuarine ecosystem. On analyzing the fatty acids of muscles of studied species. Remarkeble amount of 20:5?3(EPA, Eicosapentaenoic acid) and of 22:6?3(DHA, Docosahexaenoic acid) have been found to remain present in the muscles of this animal. From the standpoint of biochemical ecology, these animals are being considered as a facilitator of chain elongation and simultaneous desaturation of ALA in order to produce essential long chain PUFA's (Polyunsaturated fatty acids), EPA and DHA which are now being recommended as an important pharmaceutical supplement.