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Private Label brands had seen a striking expansion in recent days. Though, initially private label brands had a low-priced strategy, retailers have taken serious efforts quality improvements in recent years. The paper examines how retailers can influence the customers for private label brands by providing additional features in their product. Furthermore, the familiarity of the products may influence the purchase decision. The research method used in this study is descriptive research. Under this study a survey is conducted with the customers in and around the Coimbatore city for their preference towards private label brands. The major limitation in this study is that a few customers led some problems in the customer service area. The study was limited only to 200 customers. The time taken for the survey was between February 2012 and June 2012. The data collected is analysed with the tools like chi-square, weighted average rank and simple percentage method .The present study shows the customer preference for private label brands only in organized retail stores. Personal bias by the respondents may have script in while answering the questions.

Traditional products of Iran were created based on cultural needs and people’s beliefs and customs as well as functional needs. This study aimed to guide designers in designing new product based on cultural factors for Iranian people. In this study, the researcher wanted to experience his perception about cultural factors that influenced creating a particular traditional product in Iran and to study how these can contribute to designer practices. This study involved with qualitative method where interview has been conducted to identify specific traditional products, which have strong influence of cultural factors. Fifteen “Cultural Factors” has been identified, which can be beneficial to the designers for future product development.

The foot is among the heaviest producers of sweat in the body, as it is able to produce over 1 US pint (0.47 l) of perspiration per day. Socks help to absorb this sweat and draw it to areas where air can evaporate the perspiration. Although perspiration is odorless and 99% water, it provides a perfect medium for bacteria to grow. The bacteria cause foot odour. Foot odour is a type of body odour that affects the feet of humans and is generally considered to be an unpleasant smell. Wearing polyester or nylon socks may increase perspiration and therefore may intensify foot odor. In order to overcome this problem, a nylon sock was with increased moisture absorbency. The super absorbent solution was prepared by using various chemicals. Then the solution was examined for antibacterial activity by well diffusion method. The nylon socks were treated with this solution by dip dry method. The finished sample shows good moisture absorbency and also having antimicrobial activity when compared with the untreated sample by the testing method AATCC (147 and 30). It’s having odor control property and also there is no any irritant reaction to contact with dermatitis by the testing method of organoleptic evaluation and Contact dermatitis testing. Ultimately, it is applicable for athletic persons and also common socks wearers.

The main objective of the present paper is to obtain certain new results in the aspects of Hypergeometric function. The results presented here are presumably new.

This research will examine synthesis of single-wall carbon nanohorns (SWCNHs) by dielectrophoresis (DEP). This will involve electrokinetic synthesis method which will produce a SWCNHs sensor. In dielectrophoresis (DEP), the carbon particles will be subjected to a non-uniform electric field and thus a force will be exerted on the particles. The materials are dielectrically polarized with electrokinetic motion in non-uniform electric fields. The region of higher electric field will attract the nanoparticles due to positive DEP force. The carbon nanoparticles are then trapped in the electrode gap and thus form an electrical connection to the external measuring circuit. This method provides a fast, simple and low cost fabrication of nanomaterial-based sensors based on a bottom-up approach.

A set of vertices D in a graph G = ( V, E ) is a dominating set if every vertex of V – D is adjacent to some vertex of D. If D has the smallest possible cardinality of any dominating set of G, then D is called a minimum dominating set. A graph G is said to be Just excellent (JE), if it to each u ? V, there is a unique ? - set of G containing u. In this paper we have obtained the domatic number of the subdivision graph of a just excellent graph.

We are very happy to announce that from 13th December 2018, Dr. Hasan. A. M Al Dabbas has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Mechanical Engineering. Dr. Hasan. A. M Al Dabbas is working as Head of Mechanical Engineering Department, Faculty of Engineering, Philadelphia University, Amman, Jordan. The appointment of Dr. Hasan. A. M Al Dabbas as member, Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal.

We are very happy to announce that from 11th April 2019, Dr. Muhammad Nasir Khan has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Educational Sciences. The appointment of Dr. Muhammad Nasir Khan as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.

The study finds the relationship between abnormal lower discretionary expenses and future financial performance. Four measures of financial performance measures; Return on Asset (ROA), Return on Equity (ROE) and Earning per Share (EPS) and Price to Earnings ratio (PE) are taken. Manufacturing firms listed on Karachi Stock Exchange (KSE) are selected for analysis and data is collected from year 2004 to 2011. Financial data is collected from the annual reports of the firms and data of market value is collected from business recorder site. Panel data analysis technique, Generalised least square methods is used for analysis. It has been revealed that there is negative impact on firm’s subsequent performance which reduced discretionary expenses to report higher earnings but this impact is not significant.

Seaweeds are the potential marine living resources in the world. More than 20,000 seaweeds are distributed throughout the world, of which only 221 (1.1%) are commercially utilized, which includes 145 species for food and 110 species for phycocolloid production (Sahoo, 2000). During September 2011 to March 2013, extensive field surveys were conducted to Kerala coast and a total of 137 species of seaweed were recorded. Based on the review of available literature, totally 42 species were found economically important. Of these, 29 species are edible for humans, 24 species are suitable for industrial sector to extract the phycocolloides (agar-agar, agaroids, algin, carageenans etc.), 14 species used as fodder for domestic animals, 11 species for the production of manures in the form of Seaweeds Liquid Fertilizers (SLF) and 7 species suitable for various medicinal purposes. The red seaweeds are dominant with 19 species, followed by green seaweeds with 14 species and brown seaweeds with 9 species. The rich diversity and luxuriant growth of seaweeds were recorded at Mullur Kadalapuram, Vizhinjam, Kovalam, Varkala, Edava, Thangassery, Thirumullavaram, Baypore, Thikkodi, Mahe, Ezhimala Manjeshwar and Hosabettu coasts. The presence of natural rocks, bedrocks, the artificially made cement boulders and laid stones along the coast support the growth of a large number of seaweeds.