Marketing

The Study entitled “As Study on the consumer preference on various mobile connections and buyer behaviour” was conducted in Salem with special reference to RELIANCE INFOCOMM. The study was undertaken to know the preference level of consumers towards various mobile connections. Both primary and secondary data was collected by interview method and referring the company manual and website of the company. The statistical tool used in the study was percentage analysis, weighted average Method, chi square test, one sample run test. The limitation of the study was that the data provided by the respondents may be false at times and it is confined to 200 consumers only and conducted in Salem only.

Organic agriculture is the cultivation of crops without chemical pesticides, synthetic fertilizers or genetically-modified organisms. Organic farmers rely primarily on renewable resources and on-farm inputs such as compost, manure and bio-pesticides. The major objective of the research is to discover the future prospects for organic agricultural products. The non-probability convenience sampling was used for drawing samples from the universe. As per the review of literature and the results of present study, there exists a growing demand for organic agricultural products in India.

The goal of this study was to determine the customer satisfaction of Keshavarzi bank divided by services and customer classes, based on SERVQUAL model in four Keshavarzi bank branches in Kish Island. Research Methods and Procedures: In this study, descriptive correlation method is used and statistical society consists of all the customers of four branches of Keshavarzi bank in Kish Island which statistical samples were 384 persons based on Cochran unlimited society. Gathering tools for information analyzing in this work, were SERVQUAL (1988) standard expectation and customer perception Questionnaire with 20 validity and 0.75 reliability and the customer satisfaction questionnaire with 24 validity and 0.72 reliability. The results of this study showed there are a meaningful and significant relation between customer satisfaction with bank services (deposit and electronic) and building trust, reputation, accountability, tangible factors and empathy in all Keshavarzi bank branches in Kish Island. Conclusions: The order of importance effective components on customer satisfaction with electronic and deposit services in this research follows respectively, the organization reputation, building trust, tangible factors, accountability and empathy. Therefore it seems increasing the organizations reputation, building trust, caring to facilities and utilities and staff appearances, accountability and empathy are important variables to satisfy the customers in all branches of Keshavarzi bank in Kish Island.

Abstract: It’s a well-known factor that India is one of the largest consumer market in the world. When it comes to analyzing Indian Market, it becomes a holistic process. The very diversity in this country has always given sleepless nights to the marketers. Urban–rural purchaser difference, geographical difference, food habits, inequality in income levels, educational backwardness, regional and religion diversity, socio cultural differences etc. are the major challenges companies face in the process of the branding and marketing. Therefore marketer are now trying to study the fundamental needs and causes of consumers as well as numerous factors which influences the needs and desires in consumers. The rural market has been emerging increasingly and has taken a shape of a potential and a strong market. About 70 per cent of India’s population lives in villages and this is the untapped market which is the boon for the marketers of both national and International levels.

This study investigates that how corporate social responsibility affect the overall consumer behavior, that is, loyalty, repurchase intentions, and word of mouth. Authors purposed that CSR generates trust and then loyalty, repurchase intentions, and word of mouth are generated. Perceived service quality affects the relationship of CSR and trust. Results support the purposed relationships, as CSR adds up to customer’s trust and then customer become loyal to the company and repurchase intentions and positive word of mouth are also generated. The test results show no impact of perceived service quality on CSR and trust’s direct relation.

Porter's five forces framework of strategic management is one of the most influential. Due to the increasing need for organizations to define, evaluate the strategies before deciding, in this study we decided to go to these forces. The purpose of this study using the analytic network process for applying Porter's five forces model. Overcome the limitations of the model through improvements to the analysis of the conditions and requirements for Effective prioritization of the five forces and forces them to create a competitive situation with regard to the dependence of industrial or competitive conditions in the industry It may be better to use force and effect and the degree and severity of dependence are associated with the identified sub-force And to create an overall competitive position of the industry (SICI) adopted strategic decisions with greater confidence. The objective of this study will be needed on how to obtain the data, descriptive (non-beta) and its correlation. The study population includes managers and experts Pegah products which may ultimately total of 85 people. Given the above, the results of analytic network process (ANP) and SICI in question show that, in industry and studied the bargaining power of suppliers of utmost importance and organizations to deal with this threat to the integration strategy return them.

The study made here signifies the user patterns of mobile phones and internet usage among the universities in India. For the above mentioned purpose a questionnaire was made comprising a set of related questions which was used for data collection from the selected sampling. The method of data collection and sampling was snowball sampling as the data was collected via internet website and mouth to mouth publicity. The sample consisted of 269 respondents. The conclusion obtained from the analysis state that the college students in India are highly addicted to the use of mobile phones and internet and excessively use the above technological services. Their life now highly depends on phone and internet. Airtel turned up as the favourite service provider while Google Chrome came out as the most famous browser. Many more such results have been retrieved from the following analysis.

The biggest challenge for the banking industry is to tangibilize the intangible banking experience. One way of overcoming this challenge is creation of strong brands. In a highly competitive marketing environment, brands are regarded as an important source of capital. The contribution of brands has been appreciated in enhancing the market value of firms and hence this necessitates valuing them. The market value of firm can be determined by its market capitalization. Market Capitalization (Market Cap) quantifies business value on the basis of share price and number of shares outstanding. It generally reflects the market's view of a firm’s stock value. The current study examined the relationship between brand value and market performance of banks by using the market capitalization of global bank brands to test whether strong brands outperform the market. A bank is considered a brand if it is included in the annually published Brand finance Top 100 Brands ranking list. The sampling frame constituted the 100 best global bank brands listed by Brand Finance, a leading brand valuation agency. The data of Brand value and market capitalization was collected from the report of Brand Finance Banking 500 published in 2013. Correlation and Regression analysis was applied to analyze the relationship between branding and market capitalization. It is concluded that Brand value has significant impact on market capitalization of banks. Market Cap is indispensable in banking business because it is an effective measure to transmit information to the investors about the stock volatility.

Advertising moves the wheels of marketing. A country like ours is developing in all fields, and this is because of advertising of new and developed ideas. Evaluation the advertising effectiveness is needed to determine whether the proposed advertisement should be used and if so how it might be improved and whether the going campaign should be modified, continued or stopped. Hence the study has been taken up at micro level to bring out the consumer’s satisfaction towards the Cadbury products advertisements and the factors which determine the same based on the opinion as expressed by the respondents of Coimbatore Town. The present era is known for mass production and mass distribution. Similar products are available in the market. This involves stiff competition amongst the produces. Many finny therefore adopt vigorous means of sales promotion to maintain their existence in the market, as there are many substitutes in the market. This certainly pores a struggle & the produces & their survival and modern business world. The study brings out sufficient information about the effectiveness of advertisement on the Cadbury products. In the cause of ascertaining the effectiveness of advertisement on Cadbury products advertisement beliefs and opinions of consumers were collected which would help to promote the sales of Cadbury products.

This theoretical paper summarises arguments and findings pertaining to the impact of green product positioning strategies upon green perception. Substantive literature supports that the legitimacy of green claims is enhanced by combined use of definitive (rational) and symbolic (emotional) claims. The emotional and rational responses vary in their impact time period. Consumers have the environmental consciousness/attitude but fail to reflect it in their actions/behaviour. This attitude/behaviour gap exists due to lack of confidence in environmental claims. Also the role of regulatory authority in scrutinizing the form and content of green messages is important in eliminating deceptive claims. Legitimate green claims enhance green purchase confidence among consumers already possessing environment values. This paper is divided into five parts. Part I discusses elements of green positioning. Part II throws insight into how green perception determines the green consumer’s buying behaviour, part III sums up the ineffectiveness of green positioning strategies and discusses possible reasons for the behaviour- action gap. Part IV gives possible outcomes of this study in context to green positioning and its impact on psycho graphics and part V concludes and offers possible insights into better positioning, future marketing and academic prospects in the field of green content promotion.