Marketing

Competition intensity in marketplaces cause organizations to take gradually steps towards developing and maintaining long-term relationships with customers as well as promoting services. The purpose of the study is to Review of automated service quality status at Saman Bank. In this study to evaluate the quality of automated bank service, the tools suggested by AL- Hawari, Ward, and Hartley and also to measure customers loyalty, image and awareness, the tools suggested by Kayaman, Arasli, and Kim, are used. The present research is a descriptive study performed by survey method. The statistical population of the study includes all customers utilizing at least one of the Saman Banks’ automated services in north provinces, and the sample is 266 people out of these customers. The data indicate that the Automated Service Quality affects directly customers’ loyalty, all Automated Service Quality dimensions except core service affect directly customers’ image and there is also no significant positive relationship between the Automated Service Quality and customers’ Awareness. There is a mutual relationship between loyalty and image. Awareness has direct effect on image, Awareness has no significant positive effect on customers’ loyalty. Finally the utilized compound model in the study has been improved by using obtained data.

Marketing in today’s world is so difficult for existing players and the new entrants due to the fast growing, changes in the customer preference and tastes, rapid growth of technology, penetration of foreign players in the local market, price sensitiveness of customers and quality consciousness of government for attracting, acquiring, retaining customers in the business. To identify the attitude of the customer in the banking sector, a study has been made in the Tiruchirappalli region among private bank.

Taming information and communication technologies (ICTs) for eBanking is one of the contemporary challenges confronted by the financial and banking sector. Given that, the development of necessary management skills to ensure the sustained success the new processes are very indispensable. Globally, the banking industry is increasingly getting turbulent and competitive, characterized by internationalization, mergers, takeovers and consolidation of the banks. Several non-banking companies are entering eBanking through their financial products and services thereby giving the customers a list of options to choose banking services. Thus, a strong banking industry has become very important for every country for supporting economic development through efficient financial services. In this regard, rigorous research is undergoing all over the World to successfully implement eBanking. This research is mainly focused on identifying the factors which may affect the Customer-acceptance of eBanking in Dera Ismail Khan, KPK, Pakistan.

The Indian retailing industry is becoming intensely competitive as more and as more players are vying for the same set of customers. The new entrant in retailing in India signifies the beginning of retail revolution. India’s retail market is expected to grow tremendously in next few years. The window of opportunity is useful for executives who plan their market specific strategy. Wal-Mart heads Fortune magazine list of top 500 companies in the world. Retailing in India is gaining attention like never before. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are offering newer service dimensions to create unique shopping experiences for the customers. However, whether consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out. Store image is a critical component in store choice and store loyalty. Perceptions about stores are driven substantially by tangible characteristics of stores, such as format or list size, distance of store from home, as well as intangible factors like the environment of the store. The fact that Indian retail environment is going through a change due to the introduction of new formats and opening up of retail industry, it becomes important to understand the customer attitude here. Attitude of the consumer are vary from person to person. In this research helps to find out to measure attitude of the customers towards organized retailing. By measuring the customer attitude, the CENTRAL MADURAI is chosen for sampling area. Structured questionnaire was framed and data was collected from 120 samples. By analyzing the data SPSS16.0 (statistical package for social sciences) were used. The statistical tools like chi-square, frequency analysis, Factor Analysis and One Way ANOVA for interpreting the data.

This study aims at assessing the compatibility of critical success factors in new products developments with structural variables of various sports manufacturing industries in Tehran. Use of a descriptive correlational study, 80 employees and managers of various sports manufacturing companies in Tehran were totally examined, 70 of which delivered the completely filled-in questionnaires. After the approval of validity and reliability of researcher-made questionnaire, data were collected. The results revealed that indices of NPD's critical factors are able to predict structural variables, and critical success factors of new products have positive and significant relationships with structural variables. Finally, it can be said that the research model consists of optimal independent variables (critical factors in new product development) and dependent variables (structural variables), and the set of independent variables are able to explain changes in structural variables. The sport industry was ranked twenty-third with an income equivalent to 50.2 billion dollars in 1987, and after ten years in 1997 it attained the rank of eleventh with an income equivalent to 152 billion dollars. In 1999, it reached 213 billion dollars and the sports.

The objective of this research was to explore the effect of Pakistani Television dramas on consumer behavior of Pakistani females and to derive a model for this effect. In order to accomplish this objective survey was conducted using convenience sampling, with a sample size of 250 females. Data was collected through questionnaire consisting of fifteen questions on a likert scale. Results show that Pakistani Television dramas affect consumer behavior of females in Pakistan. There are four factors behind this effect i.e. product liking, influence of dramas on society, viewers trust and trendsetting.

This study investigated the impact of relationship marketing orientation on customer loyalty among undergraduate students focusing on students in Ajayi crowther university Oyo, University of Ibadan and the Polytechnic, Ibadan. The study aimed at determining whether bonding, trust and communication jointly and independently predicted customer loyalty. The study also ascertained the significant difference between communication and perceived customer loyalty and it also examined the significant relationship between bonding and perceived customer loyalty. Four hypotheses were formulated and tested using regression analyses, T-test, and Pearson correlation. The finding showed that the independent variables (bonding, trust, communication, satisfaction and commitment) jointly predicted perceived customer loyalty. The result also showed that there was a significant difference between bonding and perceived customer loyalty, It was also established that there was a significant relationship between trust and perceived customer loyalty. The study also indicated that there was a significant relationship between commitment and perceived customer loyalty. Based on the findings, it was recommended that there is a need for organizations especially banks to have a good relationship with their customers so as to sustain competitive advantage. In addition, that organizations should take cognizance of their organizational structure to attract and retain qualified customers that can contribute positively to bank performance. That training and development that are directed at building enduring customer relationship should be periodically given to all employees.

The purpose of writing this paper is to identify, measure and prioritize the driving affecting factors on Abyek Company (Iranian cement producer) situation in markets. For conceptual framework, 3 main criteria and 13 sub criteria were considered. First of all, by applying Chi-square test, the factors were surveyed in which all 3 ones were affective on compatibility. Also the results of utilizing Average test show that all 3 criteria were placed in favorable place. And finally by using fuzzy TOPSIS technique, the indices were ranked in which “customer relationship management”, “innovation in product” and “competitors related intelligence” were selected as the most important sub criteria.

The study focused on the economic assessment of marketing of Non-Wood Forest Products in Ibadan metropolis with a view to identify the socio-economic characteristics of marketers of NWFPs, to identify various NWFPs marketed by the people, to estimate costs and returns from marketing of NWFPs and to identify factors influencing the marketing of NWFPs in the study area. The data for the study were collected through the use of structured questionnaires randomly administered to one hundred and twenty (120) marketers of various NWFPs in eight (8) selected markets. The result from the study revealed that women were mainly involved in the marketing of NWFPs (85%) being their primary occupation with a higher percentage of the marketers earning above N20, 000 monthly. Profit margin analysis showed that the business is both feasible and viable with the marketing efficiency and rate of return on investment between 1.18-1.90 and 28%-75% respectively. However, marketing of NWFPs in the study area was confronted with some challenges including transportation, perishability, seasonality, poor storage facility, price fluctuation, poor processing facility and poor market structure.

Customer seeks satisfaction not on individual basis but on societal basis, consumer behavior is much more influenced by brand tribe to which he/she belongs. Similarly, since 1990s topic of loyalty has gained escalating importance especially in marketing activities and management applications. The importance of loyalty is emerging from decisions of customers regarding goods and services. Firms that are successful in generating customer loyalty have competitive advantage among their rivals. Likewise fresh research has drawn attention that brand tribalism (group of people around a brand with shared passion and emotion) affects the consumer behavior. Therefore, this research study aims to analyze the influences of Brand tribalism on loyalty through customer satisfaction and to examine the ultimate effect on word-of-mouth recommendation behavior and brand repurchase intentions. Customer loyalty is universally important for all the firms however the advancement in this area varies among different economies. Loyalty, a major theme in marketing research, has become an essential concern for managers, and a strategic obsession for many. This increasing concern has mainly been due to intense competition. Brand tribalism and its impact on customer loyalty have not been researched in domestic context of Pakistan, especially in the automobile sector, so in this study investigation is applied to five leading car brands of Pakistan. It is found that satisfaction is influenced by brand tribalism and it has quite noteworthy and significant impact on the customer loyalty. In addition brand tribalism is another important source of generating word of mouth recommendations by the loyal customer and he/she has the repurchase intentions too.